Update tags

Inside the Opinew-related flows, the event properties used as tags on emails need to be updated, so we need to go through all the emails that use these tags.

To do that we select the email blocks on the flow and then on the right sidebar we select the Edit template button. Once inside the email template editor, we do the following:

Tags for Eligible for Opinew review request emails, replace Old tags with the New ones:

Remove the .items.data part of every old tag (if present).

Tags for Left a review on Opinew emails, replace Old tags with the New ones:

Remove the .items part of every old tag (if present).

Also make sure to edit the tags from image blocks, links, buttons and other elements apart from text blocks on the email editor.

All the other functionalities of the integration like coupons, sync profiles, adding profiles to lists, will work as usual. The only thing needed to upgrade is the tags from the emails.

For instance, let’s say you may want to send a review request to a customer only after the third purchase. To do that, go to your Klaviyo Review Request Flow (you can see how to set this flow here) and click on the flow’s Trigger. After that, select Profile filters and click Add.

Then, build the conditions and select ‘What someone has done (or not done)’ as the condition. Once done, select ‘Eligible for Opinew review request’ on the next option and then set the conditions as ‘is greater than’, ‘2’ , ‘over all time’:

Don’t forget to click Save.

That’s it! Your review requests will be sent after the third purchase and so on.

You can set this for any amount of events as you want as well as different triggers.

These analytics are available right within the Opinew dashboard, and will allow you to better understand your Shopify store’s review strategy, and what actions you should take to improve it.

Revenue

Total Revenue is the revenue generated from your Shopify store for the month.

Influenced Revenue is a way of tracking how much influence your reviews are having on your orders, any order that was placed within a 24-hour period of that customer interacting with any of your reviews will be counted as “influenced” by a review. If your total revenue was $50,000 and your influenced revenue was $48,000 it would mean that 96% of your orders placed interacted with reviews before purchasing.

Coupon Revenue is how much revenue can be attributed to dynamic coupons generated by Opinew in exchange for leaving a review. Having a healthy value here shows that your customers are coming back and using the coupons that you rewarded them with.

Review Requests

Email Requests are emails sent out to your customers either through Opinew or Klaviyo requesting that they leave you a review following their purchase. This number shows how many customers left a review via this method.

SMS Requests are SMS sent out to your customers either through Opinew or Klaviyo requesting that they leave you a review following their purchase. This number shows how many customers left a review via this method.

Open Rate is the percentage of customers who opened and read your email or SMS review request.

Completion Rate is the percentage of customers who opened your email or SMS review request and left a review using the review form on your Shopify store.

Link Reviews are reviews that were collected using our review request link tool, either directly via the link you sent to them, or via any email marketing/support application, you are using.

Widgets

On-site Widget are reviews that have been left directly by customers visiting your website, these reviews have not been solicited by Opinew’s request flows. Customers that leave a review directly on your on-site review widget will need to verify their identity via email confirmation.

Review Imports

Imported Sources are reviews that have been collected from an external marketplace using the Opinew Import system; this will count both manual and automated collections from Amazon, eBay, and Aliexpress.

Migrated Sources are reviews that have been uploaded to Opinew via CSV. For example, reviews collected from another review platform, from a spreadsheet, or as an export from somewhere like Etsy.

Head to Integrations and click on the Klaviyo card. Scroll down and click the ‘Sync’ button on the Sync reviewer profiles to Klaviyo section.

That’s it! You’ll now see the profiles of past reviewers on Klaviyo.

What you can do now is create lists or segments based on how many stars they left.

Method 1: Copy the review request link

In order to copy and paste a simple review request link, head over to the dashboard inside Collect Reviews > Request via Link

At the top of the page, you will be asked to select a product. Select one and the review request link will appear automatically below

Copy the link, and paste it where you are exchanging with your customer. (whether a support app, Facebook or WhatsApp) You can paste it literally anywhere!

Method 2: Use your Email Marketing app

If you’re working with an email marketing platform or any other app that allows you to fill customer data automatically, you can use this method. 

Customize your link with the following query parameters: 

• email: your customer’s email
• name: your customer’s name 
• product_id: the Shopify product id 
• shop_domain: .myshopify.com domain

Send Review Request link via Klaviyo

Head over to Collect Reviews > Review Request Link and copy the link we have prepopulated with Klaviyo’s merged tags.

Send Review Request link via Omnisend

Head over to Collect Reviews > Review Request Link and copy the link we have prepopulated with Omnisend’s merged tags.

Send Review Request link via a Support Chat App

You can also use review request links to send to customers when you are exchanging with them, whether through support chat applications like Gorgias or Zendesk, or through Facebook, Instagram, and Whatsapp.

With merge tags (from your marketing app, not Opinew) 
https://api.opinew.com/review_request_link?email={email}&name={name}&product_id={product_id}&domain={domain}

Final link
https://api.opinew.com/review_request_link?email=example@opinew.com&name=John&product_id=1298389123&domain=example.myshopify.com

Product review requests via link should be used mainly when you are chatting with your customers. With Opinew, you can also send automatic Email review requests and SMS review requests on Shopify!

Enable your Klaviyo Feed

Open your Opinew app, click ‘Integrations’, and select the Klaviyo card. Then enable the Klaviyo feed option and copy your feed URL.

You can now select the stars’ color in your email template. Select the one you prefer:

Don’t forget to click ‘Save’ after copying your feed URL.

Add the Product Review Aggregate Feed

Navigate to your Data Feeds in Klaviyo and click ‘Add web feed’. To do that go to Account -> Settings -> Web Feeds:

Add a new web feed using the info below:

• Required name: opinew_klaviyo_feed

Important note: The name needs to be exactly as mentioned above to work correctly, if the name is different the integration will not work.

• Feed URL: Your feed URL, paste this from your Opinew app.

• Request Method: GET

• Content-Type: JSON

Finally, click ‘Add data feed’.

Adding Star Rating Under Product Title

Select the product block, where the products from the cart will populate. The example below is within the Shopify Abandoned Cart Reminder Flow.

Once you click it, on your left panel select Table settings, then Dynamic and confirm that you are using the correct “Row Collection” and “Row Alias”.

Row Collection: event.extra.line_items
Row Alias: item

On that same left panel, select Content, then click the Text icon and Source code. Then paste the below snippet of code under an existing Quantity <p> tag.

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endfor %}{% endwith %} {% endwith %}

Feel free to adjust the padding and borders according to your needs.

If you only want to only show ratings on products over a certain rating in the product block, you can use the following code snippet instead:

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} 
{% if value.average_stars > YOUR_VALUE_HERE %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endif %}{% endfor %}{% endwith %} {% endwith %}

And on the second line, in this part:

{% if value.average_stars > YOUR_VALUE_HERE %}

Replace YOUR_VALUE_HERE with the actual value you want the average star rating to start showing, with a value from 0 to 5. For example, if you want to show the block only for products with a star rating of 4.5 and above this would be your code:

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} 
{% if value.average_stars > 4.5 %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endif %}{% endfor %}{% endwith %} {% endwith %}

Once you do that you can click on ‘Preview and test’ to see what it will look like:

Note: you can also recreate these steps in all the email templates from flows triggered by Shopify events that have this block:

Selecting a featured review for your product

Go to your product reviews page and select your product. There, click on the three-dot icon in the review you want to feature and click ‘Set as marketing featured review’ :

Then you will see a badge in your featured review for marketing.

That’s it! Save your template in Klaviyo, configure your abandoned cart flow, and don’t forget to set it to live to start using it.

Adding your featured review photos to your email

If your featured review has photos and you want to show them in your email, paste this block right below the first one:

{% with product=item.product %} {% with productId=item.product.id|slugify %} {% for value in feeds.opinew_klaviyo_feed.data %} {% if productId == value.id %} {% if value.review_number > 0 %}
{% for image in value.featured_review_images %}<img height="84" src="{{ image }}" style="height:44px;" /> {% endfor %}
{% endif %} {% endif %}{% endfor %}{% endwith %} {% endwith %}

If you want to make them smaller/bigger, change the style="height:44px;" size and set it as you want (in pixels):

Learn more about our integration with Klaviyo.

Read through our step-by-step guide, or watch our video tutorial below to quickly send a coupon in Klaviyo with Opinew.

First you need to make sure to have active and available coupons in your Shopify account. You can see them in Klaviyo in your Coupons tab.

If you want to create a new one, click on the Create Shopify coupon buttton.

Note: Unique coupon codes for live flow emails are generated automatically in batches of 100. When coupon codes are depleted below 100, Klaviyo will generate another 100 coupon codes. This ensures that there are always enough codes available for live sending flow emails. Because coupon codes for flows are replenished automatically, you won’t need to manually add batches of coupon codes via the Add Codes option.  

Keep your coupon name in hand, we will need it in further steps.

Once you have a coupon to use in your flow, go to Flows in your Klaviyo dashboard.

Then click on Create Flow.

Select Create from Scratch

Then give your flow a name and click Create Flow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the reviewer. In order to do that, click on Metric.

After that in the dropdown menu select Left a review on Opinew. Then click Done.

Then grab the Email action on the left and drop it below the trigger square on the left.

Click on the Email element you just dropped and then click on Configure Content.

After that select Drag and Drop. In the next step select Basic and select the template you want to use.

The email editor will show up. Click on the text you want to edit and write the content you want on the email.

Now you can insert a coupon code using the following dynamic placeholder variable:

{% coupon_code ‘NAME_OF_YOUR_COUPON’ %}

where you replace NAME_OF_YOUR_COUPON with the coupon name (must be an exact match of the name — capitalization matters).

For example, if your coupon name is opinew_flow_coupon, the placeholder in your email should be {% coupon_code ‘opinew_flow_coupon‘ %}, like this:

You can even click on Preview and test to see how your email would look like, and a test coupon will appear. This means you did it correctly:

When you’re done with the email template, click Save and Exit.

You can set a time delay for the email. Just drag and drop the ‘Time delay’ option on the right an set the time you want. Then press ‘Save’.

Don’t forget to set your email to ‘Live’ for automatic send, or Manual to do it manually.

Finally, click on Review and turn on.

The flow email will look something like this to your customers:

That’s it! When someone leaves a review, they will get a coupon code via your custom flow.

Check out this common problems and how to solve them:

Opinew Activation profile is not displaying

How to solve it: Your profiles section in Klaviyo takes a while to update. Give it a few minutes and then check again to see if the integration was successful. If not, see if your API keys are correctly placed and if you have not made any typos or spelling mistakes. After that click on the ‘Save’ button again and check if the Opinew activation profile is displaying.

Profiles are not displaying

How to solve it: If your integration was successful but once reviews start coming you can’t see the reviewer profiles, you can double-check your API keys. If the problem is with review requests, remember you’ll be able to see the ‘Eligible for review request’ property in the customer profile located in your Klaviyo Profiles section. This property will be indicated on the date of request sending you can check on Opinew’s review requests page. (Scheduled for column).

Profiles are not added to my custom list

How to solve it: Check if you added the correct List ID from Klaviyo, or if you made any typos. Making sure your list has the Single opt-in option selected in the Opt-in Process section is a good idea as well. You can see that in your list settings.

Email flows are not sending

How to solve it: In most cases email flows are not working because after setting one up, the ‘Live’ option in the email is not properly set.

You can also disable the ‘Smart Sending’ option that can cause some emails to be prevented from being sent.

Finally, if you have a great set of filters and conditional splits in your flow, make sure none of them can affect the email-sending behaviour.

If you still have any problems, we’ll be happy to assist you via customer support.

Read through our step-by-step guide, or watch our video tutorial below to quickly add reviewer profiles to a list in Klaviyo.

First, go to your Lists & Segments section.

If you already have the list you want to subscribe profiles in, skip this next section and go to How to see my list ID

How to create a list in Klaviyo

Once you are in the Lists & Segments section, click Create List / Segment

Then select List

After that give your new list a name and finally click Create list

How to see my list ID

Back in your Lists & Segments section, click on your list three dot icon and then in List settings:

There you will find your list’s information. Your list’s ID will display right at the start:

Scroll down to the Opt-in Process section and click on Single opt-in, otherwise the profiles won’t be added to the list.

Copy your list ID, click Update List Settings and head to your Opinew integrations page.

Then all you have to do is place your List ID in the last field and click Save.

That’s it! Now the profiles of customers who leave a review will be added to your list.

Read through our step-by-step guide, or watch our video tutorial below to quickly create segments and campaigns with Klaviyo.

How to create a segment

You can create segments to group profiles based on properties from the Opinew metrics. In this example, we’ll learn how to create a segment for customers that leave 5-star reviews:

Head to your Klaviyo dashboard and click Lists & Segments and then on Create List / Segment.

Then select Segment:

Give your segment a name.

After that, click on Select a condition and select What someone has done (or not done).

In Select metric… scroll down and click Left a review on Opinew.

Then click on the Add Filter button and select where review star rating, and after that select 5 stars. It should look like this:

Finally, click on Create segment. That’s it! You’ve created your first segment for Opinew. You can create as many segments as you want based on the properties shown.

Segments will update automatically once a profile fits in. So in this case you’ll be able to see all the customers who leave 5 star reviews.

How to create a Campaign

Once you have created a segment, you can set a campaign for the users in it.

Go to Campaigns and then click Create Campaign.

Then give your campaign a name, select Email and click Save and continue.

Select the segment you want to send the emails to. Then click Continue to content

Here you will set the email’s subject, preview text, sender name and sender email address. Then on the right select the email design you want.

You will be sent to the email editor. There, you can write the email content the user will get. When ready, click Save content

After that, the next screen will show up. If everything looks good, click Schedule or send.

You can either send your campaign now or schedule a time to send it. Finally, click on Schedule or Send.

Done! You’ve created a campaign for a certain segment.