Enable your Klaviyo Feed

Open your Opinew app, click ‘Integrations’, and select the Klaviyo card. Then enable the Klaviyo feed option and copy your feed URL.

You can now select the stars’ color in your email template. Select the one you prefer:

Don’t forget to click ‘Save’ after copying your feed URL.

Add the Product Review Aggregate Feed

Navigate to your Data Feeds in Klaviyo and click ‘Add web feed’. To do that go to Account -> Settings -> Web Feeds:

Add a new web feed using the info below:

• Required name: opinew_klaviyo_feed

Important note: The name needs to be exactly as mentioned above to work correctly, if the name is different the integration will not work.

• Feed URL: Your feed URL, paste this from your Opinew app.

• Request Method: GET

• Content-Type: JSON

Finally, click ‘Add data feed’.

Adding Star Rating Under Product Title

Select the product block, where the products from the cart will populate. The example below is within the Shopify Abandoned Cart Reminder Flow.

Once you click it, on your left panel select Table settings, then Dynamic and confirm that you are using the correct “Row Collection” and “Row Alias”.

Row Collection: event.extra.line_items
Row Alias: item

On that same left panel, select Content, then click the Text icon and Source code. Then paste the below snippet of code under an existing Quantity <p> tag.

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endfor %}{% endwith %} {% endwith %}

Feel free to adjust the padding and borders according to your needs.

If you only want to only show ratings on products over a certain rating in the product block, you can use the following code snippet instead:

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} 
{% if value.average_stars > YOUR_VALUE_HERE %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endif %}{% endfor %}{% endwith %} {% endwith %}

And on the second line, in this part:

{% if value.average_stars > YOUR_VALUE_HERE %}

Replace YOUR_VALUE_HERE with the actual value you want the average star rating to start showing, with a value from 0 to 5. For example, if you want to show the block only for products with a star rating of 4.5 and above this would be your code:

{% with product=item.product %} {% with productId=item.product.id|slugify %} 
<div style="padding-top: 20px;">
{% for value in feeds.opinew_klaviyo_feed.data %} 
{% if value.average_stars > 4.5 %} {% if productId == value.id %} {% if value.review_number > 0 %}
</div>

<table cellpadding="0" cellspacing="0" style="border:0;">
	<tbody>
		<tr>
			<td style="padding-top:2px;padding-right:2px"><img height="94" src="https://cdn.opinew.com/klaviyo-stars/opinew_stars_{{ value.stars_color }}_{{ value.png_star_num }}.png" style="height:14px;" /></td>
			<td>
			<p style="padding-top:1px;padding-left:2px;font-size:14px;">{{ value.average_stars }} stars from {{ value.review_number }} {% if value.review_number > 1 %} Reviews {% endif %}{% if value.review_number == 1 %} Review {% endif %}</p>
			</td>
		</tr>
	</tbody>
</table>
{% endif %}<br />
{% if value.featured_review != None %}
<p><i>'{{ value.featured_review }}'</i></p>
{% endif %} {% endif %}{% endif %}{% endfor %}{% endwith %} {% endwith %}

Once you do that you can click on ‘Preview and test’ to see what it will look like:

Note: you can also recreate these steps in all the email templates from flows triggered by Shopify events that have this block:

Selecting a featured review for your product

Go to your product reviews page and select your product. There, click on the three-dot icon in the review you want to feature and click ‘Set as marketing featured review’ :

Then you will see a badge in your featured review for marketing.

That’s it! Save your template in Klaviyo, configure your abandoned cart flow, and don’t forget to set it to live to start using it.

Adding your featured review photos to your email

If your featured review has photos and you want to show them in your email, paste this block right below the first one:

{% with product=item.product %} {% with productId=item.product.id|slugify %} {% for value in feeds.opinew_klaviyo_feed.data %} {% if productId == value.id %} {% if value.review_number > 0 %}
{% for image in value.featured_review_images %}<img height="84" src="{{ image }}" style="height:44px;" /> {% endfor %}
{% endif %} {% endif %}{% endfor %}{% endwith %} {% endwith %}

If you want to make them smaller/bigger, change the style="height:44px;" size and set it as you want (in pixels):

Learn more about our integration with Klaviyo.

Read through our step-by-step guide, or watch our video tutorial below to quickly send a coupon in Klaviyo with Opinew.

First you need to make sure to have active and available coupons in your Shopify account. You can see them in Klaviyo in your Coupons tab.

If you want to create a new one, click on the Create Shopify coupon buttton.

Note: Unique coupon codes for live flow emails are generated automatically in batches of 100. When coupon codes are depleted below 100, Klaviyo will generate another 100 coupon codes. This ensures that there are always enough codes available for live sending flow emails. Because coupon codes for flows are replenished automatically, you won’t need to manually add batches of coupon codes via the Add Codes option.  

Keep your coupon name in hand, we will need it in further steps.

Once you have a coupon to use in your flow, go to Flows in your Klaviyo dashboard.

Then click on Create Flow.

Select Create from Scratch

Then give your flow a name and click Create Flow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the reviewer. In order to do that, click on Metric.

After that in the dropdown menu select Left a review on Opinew. Then click Done.

Then grab the Email action on the left and drop it below the trigger square on the left.

Click on the Email element you just dropped and then click on Configure Content.

After that select Drag and Drop. In the next step select Basic and select the template you want to use.

The email editor will show up. Click on the text you want to edit and write the content you want on the email.

Now you can insert a coupon code using the following dynamic placeholder variable:

{% coupon_code ‘NAME_OF_YOUR_COUPON’ %}

where you replace NAME_OF_YOUR_COUPON with the coupon name (must be an exact match of the name — capitalization matters).

For example, if your coupon name is opinew_flow_coupon, the placeholder in your email should be {% coupon_code ‘opinew_flow_coupon‘ %}, like this:

You can even click on Preview and test to see how your email would look like, and a test coupon will appear. This means you did it correctly:

When you’re done with the email template, click Save and Exit.

You can set a time delay for the email. Just drag and drop the ‘Time delay’ option on the right an set the time you want. Then press ‘Save’.

Don’t forget to set your email to ‘Live’ for automatic send, or Manual to do it manually.

Finally, click on Review and turn on.

The flow email will look something like this to your customers:

That’s it! When someone leaves a review, they will get a coupon code via your custom flow.

Check out this common problems and how to solve them:

Opinew Activation profile is not displaying

How to solve it: Your profiles section in Klaviyo takes a while to update. Give it a few minutes and then check again to see if the integration was successful. If not, see if your API keys are correctly placed and if you have not made any typos or spelling mistakes. After that click on the ‘Save’ button again and check if the Opinew activation profile is displaying.

Profiles are not displaying

How to solve it: If your integration was successful but once reviews start coming you can’t see the reviewer profiles, you can double-check your API keys. If the problem is with review requests, remember you’ll be able to see the ‘Eligible for review request’ property in the customer profile located in your Klaviyo Profiles section. This property will be indicated on the date of request sending you can check on Opinew’s review requests page. (Scheduled for column).

Profiles are not added to my custom list

How to solve it: Check if you added the correct List ID from Klaviyo, or if you made any typos. Making sure your list has the Single opt-in option selected in the Opt-in Process section is a good idea as well. You can see that in your list settings.

Email flows are not sending

How to solve it: In most cases email flows are not working because after setting one up, the ‘Live’ option in the email is not properly set.

You can also disable the ‘Smart Sending’ option that can cause some emails to be prevented from being sent.

Finally, if you have a great set of filters and conditional splits in your flow, make sure none of them can affect the email-sending behaviour.

If you still have any problems, we’ll be happy to assist you via customer support.

Read through our step-by-step guide, or watch our video tutorial below to quickly add reviewer profiles to a list in Klaviyo.

First, go to your Lists & Segments section.

If you already have the list you want to subscribe profiles in, skip this next section and go to How to see my list ID

How to create a list in Klaviyo

Once you are in the Lists & Segments section, click Create List / Segment

Then select List

After that give your new list a name and finally click Create list

How to see my list ID

Back in your Lists & Segments section, click on your list three dot icon and then in List settings:

There you will find your list’s information. Your list’s ID will display right at the start:

Scroll down to the Opt-in Process section and click on Single opt-in, otherwise the profiles won’t be added to the list.

Copy your list ID, click Update List Settings and head to your Opinew integrations page.

Then all you have to do is place your List ID in the last field and click Save.

That’s it! Now the profiles of customers who leave a review will be added to your list.

Read through our step-by-step guide, or watch our video tutorial below to quickly create segments and campaigns with Klaviyo.

How to create a segment

You can create segments to group profiles based on properties from the Opinew metrics. In this example, we’ll learn how to create a segment for customers that leave 5-star reviews:

Head to your Klaviyo dashboard and click Lists & Segments and then on Create List / Segment.

Then select Segment:

Give your segment a name.

After that, click on Select a condition and select What someone has done (or not done).

In Select metric… scroll down and click Left a review on Opinew.

Then click on the Add Filter button and select where review star rating, and after that select 5 stars. It should look like this:

Finally, click on Create segment. That’s it! You’ve created your first segment for Opinew. You can create as many segments as you want based on the properties shown.

Segments will update automatically once a profile fits in. So in this case you’ll be able to see all the customers who leave 5 star reviews.

How to create a Campaign

Once you have created a segment, you can set a campaign for the users in it.

Go to Campaigns and then click Create Campaign.

Then give your campaign a name, select Email and click Save and continue.

Select the segment you want to send the emails to. Then click Continue to content

Here you will set the email’s subject, preview text, sender name and sender email address. Then on the right select the email design you want.

You will be sent to the email editor. There, you can write the email content the user will get. When ready, click Save content

After that, the next screen will show up. If everything looks good, click Schedule or send.

You can either send your campaign now or schedule a time to send it. Finally, click on Schedule or Send.

Done! You’ve created a campaign for a certain segment.

Read through our step-by-step guide, or watch our video tutorial below to quickly integrate Opinew with LoyaltyLion.

Here’s how to do it:

Step 1: Connect Opinew and Loyalty Lion

Go to Extra and Integrations -> Integrations

Then, click on LoyaltyLion and select Enable LoyaltyLion Integration.

Go to your LoyaltyLion dashboard and click on Manage.

Then scroll down and click Settings. Your Token and secret credentials will display there.

Place your Token and Secret keys in the Opinew LoyaltyLion integration and finally click on the Save button.

Step 2: Track users who left a review on Opinew with LoyaltyLion

Now in order to track users, you’ll first need to create a custom rule to trigger it. Follow these steps:

In your LoyaltyLion dashboard, click Manage, then on activity rules select Create a new rule and then select Custom Rule

Place left_review_on_opinew in the identifier field. Make sure it’s exactly that because that’s the identifier we use for customers who write reviews on Opinew.

Then set the Approval method as Immediate. After that select the number of loyalty points you want to give and the limit (that’s up to you).

Then fill the rest of the fields. Set the title, Notification, and Description. When you’re done, click on Create Rule.

Done! Now every time a customer leaves a review, you’ll be able to see it in your Customers tab in LoyaltyLion.

Note: In order to get the reward, your customer must be enrolled in your loyalty base. If a customer is enrolled, the reward will be automatically added and you’ll see the customer status as enrolled on the customer page. If the customer who left a review is not enrolled, the status of that customer will be guest. It’s up to you to encourage them to get enrolled! When they do, the status will be changed to enrolled and the reward will be automatically added.

If you want to learn more about the integration, refer to our blog post on how to reward your reviewers with Opinew & LoyaltyLion.

Read through our step-by-step guide, or watch our video tutorial below to quickly integrate Opinew with Omnisend.

Here’s how to do it:

Go to Extra and Integrations -> Integrations

Then, click on Omnisend and select Enable Omnisend Integration.

Go to your Omnisend dashboard and click on the right top corner and select Store settings.

Then click Integrations & API and after that select API Keys.

After that, you’ll see both your public and private API keys. If you don’t have one, click on the Create API Key button and name it. Copy your API key.

Place your key in the Opinew Omnisend integration and finally click on the Save button.

Done! If you now go to your Custom events section, you’ll see the new custom events, Customer left a review on Opinew and Customer is eligible for Opinew Review Request. That means the integration is successful, and you will be able to use it for creating automation workflows for customers who left a review on Opinew and Sending Review Requests. Click on Custom events and both custom events will show up.

Create automation workflow for customers that leave reviews

You can send emails via an Automation workflow in Omnisend to customers who leave reviews. Here’s how to do it:

Head to your Omnisend dashboard and go to Automation, then click New workflow.

Then click on Create Custom Workflow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the user if it’s eligible. In order to do that, click on Trigger.

After that in the dropdown menu select Customer left a review on Opinew.

You can also use a Trigger filter to send emails to customer with certain properties. Click on Trigger filters and select one of them. In this case we want to trigger it for customers who left 5 star reviews, so we click on review_star_rating, then is and finally we type 5. You can set this as you want for star ratings from 1 to 5. Finally click Save.

Then grab the Email action on the left and drop it below the trigger square.

Click on the Email element you just dropped, fill in the required fields and then click on Edit Content.

The email editor will show up. Add the content blocks that you want, and in a text block edit and write the content you want on the email.

You can use merge tags you use on Opinew by clicking the tag icon on the bottom right side, and then clicking in the Custom event the one you want to use. Then you can just copy the tag and paste it into the editor.

When you’re done with the email template, click Save and Go Back.

You can set a time delay for the email. Just drag and drop the ‘Delay’ option on the right and set the time you want. Then press ‘Update’.

Finally, click on Start workflow.

That’s it! The review request email will be sent to users who leave 5 star reviews. You can always create more workflows for any other properties that you want.

How to send review requests

Review request emails can be sent from Omnnisend when your integration is active. Here’s how to do it:

Once your Omnisend integration is active, a new option will appear in Review Requests that will allow you to send review request emails via Omnisend. Go to ‘Review Requests’ and activate Send an email with Omnisend:

Customer is eligible for Opinew Review Request event

To start sending review requests via Omnisend, make sure you have the Customer is eligible for Opinew Review Request custom event. You can check that in your Custom events section.

Note: This custom event will be shown on the date of request sending that you can check in the review requests page. (Scheduled for column):

Great! Once you have this custom event, head to your Omnisend dashboard and go to Automation, then click New workflow.

Then click on Create Custom Workflow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the user if it’s eligible. In order to do that, click on Trigger.

After that in the dropdown menu select Customer is eligible for Opinew review request.

Then grab the Email action on the left and drop it below the trigger square.

Click on the Email element you just dropped, fill in the required fields and then click on Edit Content.

The email editor will show up. Add the content blocks that you want, and in a text block edit and write the content you want on the email.

You can use merge tags you use on Opinew by clicking the tag icon on the bottom right side, and then clicking in the Custom event the one you want to use. Then you can just copy the tag and paste it into the editor.

When you’re done with the email template, click Save and Go Back.

You can set a time delay for the email. Just drag and drop the ‘Delay’ option on the right and set the time you want. Then press ‘Update’.

Finally, click on Start workflow.

That’s it! The review request email will be sent to users.

Install Omnisend on your Shopify store today and start getting reviews requests instantly!

Read through our step-by-step guide, or watch our video tutorial below to quickly integrate Opinew with Klaviyo.

Activate the integration

Here’s how to do it:

Go to Integrations and Experts -> Integrations -> Klaviyo

Then, click on Klaviyo and select Enable Klaviyo Integration.

API Keys

Go to Klaviyo and then head to Account -> Settings -> API Keys.

After that, you’ll see both your public and private API keys. If you don’t have a private one, click on the Create Private API Key button.

There, give your key a name, select Full Acess Key and finally click Create:

Great! Copy and paste both your public and private keys on the respective fields back on Klaviyo’s integration page in Opinew:

Optional: you can add the profiles of customers who leave a review on Opinew to a Klaviyo list. This process is automatic and is completely optional. If you want to get this feature, visit this article. If not, you can leave the List ID field empty and your integration will still work normally.

Finally, click on the Save button.

Done! If you now go to your Profiles section, you’ll see the Opinew Activation profile. That means the integration is successful, and you will be able to use it for Sending review Requests and Track users who left a review. Click on that profile and the properties will show up.

If you click it, 5 Left a review on Opinew properties will display, and one for Eligible for Opinew review request.

Track users who left a review on Opinew

Once you complete the steps above and the Left a review on Opinew metric shows in the Opinew profile, users who leave a review will begin to be tracked automatically. When a new review is created, the property Left a review on Opinew will show on those users. If you click on the three dot icon on the right you’ll see useful metrics from the review.

You can create, for example, a campaign for those who left a review, or an email flow only for users who left a 5-star review based on the review star rating metric. To learn more about this, you can check this article.

Note: the property ‘Left a review on Opinew’ gets set when a customer leaves a review and not when it’s approved.

To send review requests

Review request emails can be sent from Klaviyo when your integration is active. Here’s how to do it:

Once your Klaviyo integration is active, a new option will appear in your Review Requests that will allow you to send review request emails via Klaviyo. Go to Collect Reviews -> Request Schedule and activate Send email with Klaviyo:

This will create a new property in the users that are eligible for a review request, as shown in the next section:

Note: This property will be shown on the date of request sending that you can check on the review requests page. (Scheduled for column):

Great! Once you have this property, go to Flows in your Klaviyo dashboard and then click on Create Flow.

Select Create from Scratch

Then give your flow a name and click Create Flow.

The following page will show up. This is where you will create the email template for the flow. The email will be automatically sent to the user if it’s eligible. To do that, click on API.

After that in the sidebar menu, click on Eligible for Opinew review request.

Hit save and the trigger step is complete.

Then grab the Email action on the left and drop it below the trigger square on the left.

Click on the Email element you just dropped and then click on Select Template.

After that select a template you’d like to use, or click on Create blank email.

The email editor will then show up. Click on the text you want to edit and write the content you want on the email.

You can use merge tags you use on Opinew by clicking the Preview and Test button, and then clicking the one you want to use. A message showing that the tag is copied will show up:

To add the review request link, copy the review_request_link tag and then back on the editor click on the link icon.

Write the text you want to show and paste the tag below. Then click Apply:

Add your product image dynamically

You can also add your product’s image by copying the {{ event.items.data.product_image }} tag.

Then, start adding an image block dragging and dropping it and then clicking on Browse image gallery:

After that click on Dynamic Image and paste the image tag:

When you’re done with the email template, click Save and Exit.

You can set a time delay for the email. Just drag and drop the ‘Time delay’ option on the right and set the time you want. Then press ‘Save’.

Don’t forget to set your email to ‘Live’ for automatic send, or Manual to do it manually.

Finally, click on Update action statuses and set it Live.

That’s it! The review request email will be sent to users.

Having problems? Check out this article.

Want to know how to send coupons to reviewers? Check this article.

You will need a custom CSV file to import reviews only if you can’t find your previous review provider in the drop-down under “Other app”.

CSV Reviews File Structure

You can download our ready-to-upload template below in order to migrate reviews to Opinew quickly:

Structure and Required Values

The order of the columns is necessary to be exactly as follows, and every required value will be detailed in the list items; values without the ‘Required’ tag are optional and leaving them empty would be a valid value.

• body (Required): String of text with the body of the review
• rating (Required): Number with the rating of the review
• review_date (Required): Date with the following format: 2021-03-25 22:54:53 UTC
  (Single digits are also valid: 2021-3-25)
• state (Required): It must be one of two valid values: published / unpublished
• reviewer_name (Required): String of text with the name of the author
• reviewer_email: String of text with the email of the author
• product_id (Required)*: Number with the Shopify id of the product
• product_handle (Required)*: Shopify Product URL ending.
• reply: String of text with the body of merchant reply to the review. It will show under the review.
• reply_date: Date with the following format: 2021-03-25 22:54:53 UTC (Single digits are also valid: 2021-3-25)
• picture_urls: This cell can be filled in two ways:
  • One single URL
  • Several URLs separated by commas
• SKU (Required)*: Product’s SKU code
• barcode (Required)*: Product’s barcode
• region: ISO 639-1 country code (eg. us, fr)

* At least one of the following values is required to migrate reviews to Opinew: product_id, product_handle, SKU, and barcode.
You must have at least one for the reviews to be imported. Having more than one is not necessary but it doesn’t affect the import process.

Example of a Valid Custom CSV File Structure

Example for product_handle: 

https://demo.opinew.com/collections/frontpage/products/mega-helmet

The product handle is “mega-helmet”.

Example for one image URL: https://vrdev.storage.googleapis.com/Video/ba9268719cab777d36241ea87d843334.jpg

Example for several image URLs: https://vrdev.storage.googleapis.com/Video/ba9268719cab777d36241ea87d843334.jpgExample,https://vrdev.storage.googleapis.com/Video/ba9268719cab777d36241ea87d843334.jpgExample,https://vrdev.storage.googleapis.com/Video/ba9268719cab777d36241ea87d843334.jpg

Migrate reviews to Opinew from another Shopify app

Make sure you have Opinew installed on your Shopify store.

Step 1: Navigate to Reviews > Import Reviews

Step 2: On the “Import Reviews” page, click on “Migration from other apps & CSV” to open the migration panel.

Step 3: Select “Custom File” and click the ‘Add File’ button.

Having issues when trying to migrate reviews to Opinew?

Reach out with the name of the provider & (if possible) a .csv file of your review data from them and your .myshopify.com domain name, for example: opinew.myshopify.com

You can contact us via email (support@opinew.com) or chat with us at the bottom right-hand side of your Opinew dashboard. We’ll get on processing your import right away & as long as you provide all the info we need, we try to get it done within 48 hours (though it’s often less).

When you migrate reviews to Opinew, we ask you to use only genuine reviews from your customers. People are quite good at spotting fake reviews and increasingly there are more consumer protection laws and court cases around those laws that may negatively impact your business: US fake reviews court case news articles, and FTC case documents.

For example, if you want to create a ticket for every review with 5 stars or less. Here’s how to do it:

Head to Integrations & Experts -> Integrations, then click on Zendesk and select the Zendesk Integration

API Key

Head to your Zendesk dashboard. Click on the Gear Icon in the left menu and then click on Go to admin center:

Then click on Apps and integrations and then on Zendesk API:

Enable the Token access option and then click on Add API token:

Once done a new API token will be created. Name it and after that click on COPY and then SAVE

Get back to the Opinew Zendesk Integration page. Click the ‘Enable Zendesk integration’ option on the top. After that in the next field type your Zendesk domain (you can see it in the URL bar when in Zendesk, it starts with ‘https://’ and end with ‘zendesk.com’ as seen in the image below). Then, in the next field type your Zendesk email and after that your Zendesk API key you just copied. Select the number of stars the review needs to have in order to create the Zendesk ticket as well and finally you have the options to create tickets for created questions in your store and for imported reviews. Click Save:

That’s it! Whenever a new review is created and the number of stars is equal or less than the ones you selected, a new Zendesk ticket will be created automatically.